Fira specializes in fashion forward, yet affordable clothing and accessories to fit every unique lady's style.
At Fira our goal is to create a personalized shopping experience in a relaxed, comfortable atmosphere. We buy in limited quantities so you can create a style all your own. Each piece is hand selected to set Fira apart in providing the best selection and quality.
Fira is College, Fira is exploring your 20's and a confident woman in your 30's. Fira is a young Mother with enviable style. Fira is Celebrating Your Style!
Fira was born in 2011 out of a love for fashion and helping customers find current fashion trends that help them look their best without breaking the bank. Fira humbly began as a traveling boutique, where owner Anna Ragle would set up shop in the living rooms of central Illinois home parties and Sorority events. Fira's first boutique opened two years later in Champaign-Urbana, IL.
Anna solely hand picks all the styles Fira sells using a combination of her own style and appealing to a broad range of ages. She likes to push the envelope of unique new trends with a mixture of classic, never out of style pieces.
Anna comes from a town and family rich in Swedish heritage. With family names of Larson and Anderson, they're proud of their small town and Swedish family traditions. It's no coincidence Fira is a Swedish term meaning, 'to celebrate'. Fira celebrates style every day!